Macao Government Tourism Office (MGTO), Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality and Qingyuan Municipal Tourism Bureau held a “Joint Sales Mission of Guangdong and Macao – Bangkok, Thailand” in the capital of Thailand today (22 March) to build up connections with travel trade in Thailand and promote multi-destination travel to Guangdong and Macao. The authorities jointly rolled out the Mission to expand their international visitor markets and foster regional tourism development.
Head of Communication and External Relations Department of MGTO, Kathy Iong; Vice Director of Hong Kong, Macao and Taiwan Affairs Section, Tourism Administration of Guangdong Province, Huang Guangzhi; Deputy Inspector of Tourism Administration of Guangzhou Municipality, Xu Ying, and Deputy Director General of Tourism Bureau of Qingyuan City, He Zhifang, engaged in the “Joint Sales Mission of Guangdong and Macao – Bangkok, Thailand” in Bangkok today (22 March) together with other delegates and trade representatives from travel agencies, airlines and hotels in Macao.
The Joint Sales Mission includes destination product presentations by Guangdong and Macao to introduce their tourism resources and products to Thailand travel trade. The program also comprises a networking luncheon and media interviews. The Mission enables travel trade to extend their business network, exchange industry news and forge new partnerships. In the media session, Guangdong and Macao tourism officials met up individually with local media for an in-depth interview about the current tourism situation in Guangdong and Macao, which helps promote multi-destination travel. The Tourism Authority of Thailand (TAT) Executive Director of the East Asia Region, Runjuan Tongrut, and the Thai Travel Agents Association (TTAA) President Suparerk Soorangura attended the networking luncheon, during which they communicated with the Guangdong and Macao delegates to update each other on their destinations’ latest tourism development.
Guangdong and Macao have maintained a stable and long-term collaborative relationship in tourism. By leveraging a range of cooperative platforms, sharing booths in travel shows, holding joint promotion activities as well as other projects, the two destinations make sustained efforts to promote multi-destination travel and expand their source markets at home and abroad, with the goal to brand the region as one destination.
Last July, MGTO rolled out destination product presentations and travel marts in Malaysia and Singapore to promote multi-destination itineraries together with Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality, Zhuhai Culture Sports and Tourism Bureau, Tourism Administration of Shaoguan Municipality as well as Zhongshan Municipal Tourism Bureau. Following the event, various travel agencies in Malaysia successfully launched new multi-destination tour products into the market. Guangdong and Macao now rolled out another Joint Sales Mission, this time in Thailand, as part of their continuous endeavor to promote multi-destination travel hand in hand this year.
MGTO is dedicated to diversifying sources of visitors to Macao. Embracing a new theme in 2016, the Office promotes Macao around the world and invites visitors to “Experience Macao Your Own Style”. The Office also continues to leverage the Belt and Road opportunities and various tourism cooperation frameworks including Pan Pearl River Delta, Hong Kong/Macao, Guangdong/Hong Kong/Macao, Guangdong/Macao as well as Fujian/Macao to develop multi-destination tours and build the brand of regional destination with unique gems to offer, striving to expand international source markets.
澳门特别行政区政府旅游局联同广东省旅游局、广州市旅游局及清远市旅游局于今(22日)在泰国首都曼谷举行“粤澳旅游推广活动 - 泰国曼谷”,促进与泰国旅游业界的联系以及推广粤澳“一程多站”旅游,共同拓展国际客源,推动区域旅游发展。
澳门特别行政区政府旅游局传播及对外关系厅厅长容美华一行联同广东省旅游局港澳台旅游事务处副处长黄广智、广州市旅游局副巡视员徐颖、清远市旅游局副局长何志方等,以及来自旅行社、航空公司和酒店业的澳门业界代表,赴泰参与今天(22日)在曼谷举行的“粤澳旅游推广活动 - 泰国曼谷”。
“粤澳旅游推广活动 - 泰国曼谷”内容包括粤澳旅游产品推介会,向泰国的旅游业界介绍广东和澳门的旅游资源及产品,并设交流午宴及传媒采访,让参与是次活动的旅游业界建立联系、互相交流、洽谈合作。传媒采访环节上,粤澳旅游部门代表分别与泰国传媒会面,让当地传媒更深入了解广东和澳门的旅游业状况,有助宣传“一程多站”旅游。泰国旅游局东亚区执行董事Runjuan Tongrut和泰国旅行社协会主席Suparerk Soorangura等出席了交流午宴,与粤澳代表团互相分享旅游业近况。
粤澳在旅游合作领域有着长久而稳固的关系,过往不断透过不同合作平台,利用旅游展销会的联合展台及联合推广活动等,持续在内地及海外推广“一程多站”旅游,拓展客源,提升区域旅游品牌。
旅游局于去年7月与广东省旅游局、广州市旅游局、珠海市文化体育旅游局、韶关市旅游局及中山市旅游局分别在马来西亚和星加坡举行旅游产品推介会及洽谈会,推广“一程多站”旅游路线,马来西亚旅行社业界在活动后成功推出新的“一程多站”旅游产品。今年,粤澳继续携手推动“一程多站”旅游,并在泰国举行是次联合推广活动。
旅游局致力推动客源市场多元化,今年以“感受澳门 无限式”为主题向世界各地推广澳门,同时,透过利用“一带一路”的契机,以及泛珠三角、港澳、粤港澳、粤澳及闽澳等旅游合作框架,开发联线旅游,打造具有特色的区域旅游品牌,进一步拓展国际客源。