Macao Government Tourism Office (MGTO) is promoting the city as a tourism destination at the 50th ITB Berlin, running since March 9 until 13 at the German capital, to reinforce links with international travel trade and attract more visitors from long-haul markets at the world’s largest travel show. During ITB, MGTO also collected the award for Best Destination – Leisure 2015, conferred to Macao by the International Council of Pacific Area Travel Writers Association (PATWA), in another endorsement to the attributes of Macao as a tourism city.
Macao promoted as a city of events and festivals at world’s largest travel show
MGTO Deputy Director Cecilia Tse, joined by the Head of Destination Marketing Department, Betty Fok, is in the German capital to head the Macao promotion at ITB Berlin, considered the world’s largest travel show. Macao is showcased at the mega-travel show with a 63 square meters booth displaying Macao as a city of events and festivals, and cultural heritage. The Global Tourism Economy Forum (GTEF) is one of the highlights of the booth this year, with the Vice Chairman and Secretary-General of GTEF, Pansy Ho, and the Global Tourism Economy Research Centre also joining the Macao booth to promote the event.
On the opening day of ITB, March 9, Cecilia Tse welcomed at the Macao booth key travel trade partners for a cocktail, to create another opportunity to reinforce links and give updates on Macao's tourism industry. Before the opening of ITB, Cecilia Tse attended a Pacific Asia Travel Association (PATA) Chapters Meeting held on March 8 at the Hotel Berlin, followed by a networking reception that also included guests from other tourism partner associations.
Macao awarded Best Destination – Leisure 2015 by PATWA
During ITB Berlin, Macao received the award for Best Destination - Leisure 2015 conferred by the International Council of Pacific Area Travel Writers Association (PATWA), in another prestigious accolade for the city’s tourism. Cecilia Tse collected the award during PATWA International Travel Awards Ceremony, held today (March 10).
The PATWA International Travel Awards are given to recognise individuals and organisations involved in the promotion of tourism from different sectors of the travel trade such as aviation, hotels, travel agencies, tour operators, destinations, government bodies, tourism ministries and other service providers related directly or indirectly to the industry. PATWA International Travel Awards are announced and handed over annually at ITB Berlin.
ITB Berlin attracts more than 180 countries and territories
With over 10,000 exhibitors from more than 180 countries and territories joining the event every year, and having attracted last year more than 175,000 trade visitors and consumers, along with 6,000 plus media, ITB is the foremost business platform for global touristic offers. Joining ITB every year, MGTO aims to reinforce the image of Macao as a travel destination at this large-scale international travel fair to tap into overseas markets and foster connections with international travel trade partners. Celebrating 50 years this year, the world’s largest travel trade show will host a series of special events to mark the occasion.
澳门特别行政区政府旅游局于本月9日至13日在德国首都参加「第50届柏林国际旅游交易会」，推广澳门旅游。透过参与全球最大型旅展，藉此加强与国际旅游业界的联系，吸引更多国际旅客来澳，拓展远程市场。会上，旅游局代表接受由太平洋地区旅游作家协会国际理事会颁发的「2015年度最佳休闲旅游目的地」奖，该项殊荣再次肯定了澳门作为国际旅游城市的地位。
参与全球最大型旅展 推广澳门盛事之都
旅游局副局长谢庆茜联同旅游推广厅厅长霍慧兰等一行远赴被誉为全球最大型的柏林国际旅游交易会推广澳门。今年，旅游局设置面积63平方米的展位，展现澳门作为文化遗产与盛事之都的内涵特色。世界旅游经济论坛亦是澳门展位的重点推介之一，论坛副主席及秘书长何超琼联同世界旅游经济研究中心亦参与澳门展位及推介论坛。
交易会开幕当日（9日），旅游局在澳门展位特设酒会招待当地主要的业界伙伴，加强彼此交流联系。谢庆茜于酒会上欢迎与会者，并介绍澳门旅游业最新信息。交易会开幕前夕（8日），谢庆茜出席了在柏林酒店举行的亚太旅游协会(PATA)分会会议及交流聚餐，同场出席的来宾还包括各地旅游业界协会的成员。
澳门获颁「2015年度最佳休闲旅游目的地」奖项
柏林国际旅游交易会举行期间，澳门的旅游目的地吸引力再获认同，荣获太平洋地区旅游作家协会（Pacific Area Travel Writers Association）之国际理事会颁发「2015年度最佳休闲旅游目的地」奖。协会在今天（10日）举行国际旅游大奖颁奖礼，旅游局副局长谢庆茜代表接受奖项。
太平洋地区旅游作家协会设立有关奖项，以表扬旅游业及相关界别人士及机构在旅游推广方面的优秀表现，包括航空及酒店业、旅行社、各地政府、旅游部门及与旅游业有直接或间接关系的服务提供者等，并嘉许出色的旅游目的地。该协会每年于柏林国际旅游交易会上公布得奖名单并颁发奖项。
柏林国际旅游交易会吸引180多个国家及地区参展
柏林国际旅游交易会每年均吸引来自180多个国家及地区逾10,000家参展商参加。去年有超过175,000名业者及买家入场，6,000多位传媒代表采访。交易会为全球旅游业界构建重要的洽商平台，提供无限商机。旅游局每年均参与其中，透过大型国际旅展的影响力，把握机会推广澳门的旅游城市形象，进一步拓展海外市场的发展潜力，并与业界增进交流。为庆祝享誉全球的柏林国际旅游交易会踏入第五十载，大会今年特别举办一系列周年纪念活动。
