Tea is both a tradition and a passion at The Peninsula, from premium Chinese blends to western classics. Starting with around 20 different types of tea in 2003, the tea collection at the boutique has more than doubled over the years. As a continuation of this ritual, The Peninsula Boutique is pleased to announce that its signature tea blends have received Fairtrade Certification – the launch coincides with the 150th anniversary of the parent company, The Hongkong and Shanghai Hotels, Limited, in celebrating 150 years of “Tradition Well Served”.
Consumers can now choose from a wide range of Fairtrade Teas available at the boutique including the Peninsula Blend, Morning, Afternoon and Evening teas specially blended for The Peninsula, plus other signature teas such as Earl Grey, Darjeeling and selected flavoured teas. The launch of The Peninsula branded Fairtrade Teas in partnership with Teesta Valley tea estate in India is part of the company’s ongoing corporate social responsibility programme, which aims to heighten the awareness of the Fairtrade movement.
Fairtrade is a global movement that works directly with businesses, consumers and campaigners to make trade work fairly and beneficially for farmers and agricultural workers in developing countries. Products bearing a Fairtrade label have been accredited for helping to promote sustainable development and secure better terms, working conditions and prices for workers in emerging nations. In addition to establishing an equitable Fairtrade price, Fairtrade donates an additional sum of money into a communal fund for workers and farmers to improve their own social, economic and environmental conditions.
Bharat Bajoria, the acclaimed international expert on all issues related to tea cultivation and distribution, is the Classic Tea Ambassador for The Peninsula Hotels. He began working in the tea industry in 1974, and today holds the positions of Chairman of the Indian Tea Association and Vice Chairman of the Tea Board of India. He leads delegations around the world to promote Indian teas, and is the author of the Special Purpose Tea Fund, a scheme to rejuvenate the Indian tea industry that was adopted by the Government of India.
Teesta Valley Tea operates tea estates in two of India’s most famous tea-growing regions, Darjeeling and Assam. For 175 years, it has planted and produced premium quality teas and is Fairtrade certified to ensure sustainable tea standards. The company exports its high-quality teas around the world, including Japan, the United States, Singapore and several countries in Europe.
The Peninsula Boutique
The Peninsula Arcade, Salisbury Road, Tsim Sha Tsui, Kowloon
Tel: +852 2696 6969
Opening hours: 9:30 am to 7:30 pm
The Peninsula Boutique
Shop 7E144, Level 7, East Hall, Terminal 1 (Restricted Area), Hong Kong International Airport, New Territories (in the “I Love Hong Kong” retail zone)
Tel: +852 2812 0421
Opening hours: 7:00 am to 11:00 pm
E-mail hongkongtpb@peninsula.com
www.peninsulaboutique.com.
茶于半岛扮演一个很重要的角色，不论是特级中国茶或经典西茶，都和酒店的餐饮历史紧系着。精品店自2003年开始推出名茶系列至今，于短短十多年间，从最初的二十款茶叶，到现在可供选择 的 口味已 经 以倍数增长。秉承这个传统，半岛商品有限公司欣然宣布其多款半岛混合茶已获公平贸易证书并于店内发售 -- 适逢半岛酒店 母公司 香港上海大酒店有限公司庆祝150周年纪念，共同迈向“经典.传承”的又一新里程。
宾客现在可以于精品店选择多种不同口味的公平贸易茶叶，包括半岛精选名茶、早餐茶、下午茶和黄昏茶，更有经典的伯爵茶、大吉岭茶和几款精选香味茶。 这次 与印度 Teesta Valley 茶园合作推出半岛公平贸易茶叶，正是半岛酒店长期开展的企业社会责任项目之一，旨在提高大众对于公平贸易运动的意识。
公平贸易是一种全球性运动，与企业、消费者和活动人士直接进行合作以确保贸易公平，旨在造福发展中国家的农民和农业劳动者。印有公平贸易标签的产品能够促进可持续发展，为新兴国家的工人争取到更优厚条款、工作条件和价格，因此受到赞誉。除了确立公平的贸易价格之外，公平贸易还额外捐赠了一笔资金用于工人农民公共基金，帮助他们改善自身社会、经济和环境条件。
半岛酒店邀得 Teesta Valley 茶园的 Bharat Bajoria 先生担任茶叶大使。他是茶叶种植和销售的国际知名专家，从1974年开始便投身茶业，现在同时身兼印度茶叶协会主席和印度茶叶委员会副主席两个职务。他率领印度代表团于世界各地推广印度茶叶，还创建了“特殊目的茶叶基金”，该计划由印度政府推行，旨在重振印度茶业。
Teesta Valley 茶叶公司在印度最著名的两个产茶地区大吉岭和阿萨姆经营茶园。175年以来它种植及生产了大量优质茶叶，并且经过公平贸易认证以维持茶叶标准。公司所生产的高质量茶叶出口到世界各地，包括日本、美国、新加坡和欧洲国家。
半岛精品店
九龙尖沙咀梳士巴利道半岛酒店商场
电话 +852 2696 6969
营业时间上午9:30至晚上7:30
半岛精品店分店
新界赤鱲角香港国际机场一号客运大厦第七层离港层7E144号铺（“心系香港”零售区域内）
电话 +852 2812 0421
营业时间上午7:00至晚上11:00
hongkongtpb@peninsula.com
www.peninsulaboutique.com。
