This November foodies in Beijing have a real treat in store as ‘British Menu Week’ brings a taste of modern British cuisine to China, providing a mouth-watering opportunity for consumers to experience first-hand some of the best food and drink in the world today. In what is undoubtedly the most ambitious campaign of its type ever attempted by an embassy in China, the leading lights of Beijing’s restaurant scene will offer up bespoke menus built around Great British products for all to sample for one week only.
From Monday 2 to Sunday 8 November, a selection of the capital’s top restaurants and chefs will create a range of bespoke menus based around British ingredients and recipes. These specially designed menus will both demonstrate the versatility of British ingredients, as chefs build the finest British meat and produce into creative fusion dishes, and showcase great traditional British recipes.
GREAT can now announce we have confirmed the participating restaurants:
Bistrot B
Feast
Jing Yaa Tang
Johnnie Walker House
Mosto
Stuff’d
TRB Bites
The Village Café
The Vineyard Café (Wudaoying branch)
It is set to be a gastronomic paradise, once Beijing’s finest chefs and restaurateurs get their hands on the finest of British ingredients, ranging from succulent free-range English pork to fresh Scottish salmon to creamy Nottinghamshire Stilton. Beijingers are encouraged to book their seats as soon as possible to avoid missing out on this unique opportunity.
GREAT is also running a range of one off public events to add to the diary, including:
I. The evening of Thursday 5 November we are teaming up with Swire Hotels’ Executive Chef Rob Cunningham for the Great British Carnivore Club, offering a six course tasting menu based around British pork at Feast.
II. The evening of Friday 6 November our GREAT UK Drinks Ambassador Olly Smith will be flying in from London to take over Mesh at the Opposite House. One of the UK’s most prolific and recognisable drinks columnists, Olly will be behind the bar all night bringing his considerable energy and expertise to offer a specially designed list of British drinks for one night only.
Keep an eye on the British Embassy social media feeds too to ensure you don’t miss the chance to win tickets to these and our more exclusive closed-door events!
British Menu Week is part of the wider Food is GREAT campaign in partnership with AGA and Redfyre ovens and British Airways, showcasing the finest in British food and drink products in China. The British Ambassador to China, Barbara Woodward CMG OBE, commented:
“‘Food is GREAT’ marks the most ambitious food and drink campaign run by an embassy in China to date. The UK and China have two of the richest and most diverse culinary traditions in the world, and we feel that with more and more British products finding their way into the Chinese market the time is right to give the Chinese people the opportunity to find out what is uniquely great about British cuisine. I am particularly looking forward to ‘British Menu Week’, which will provide an unmatched opportunity for Beijingers, myself included, to see what their city’s best chefs can do when provided with the finest British ingredients.”
“英国菜单周”将于十一月份为北京的美食爱好者会带来令人垂涎三尺的英国美食和饮品，这个菜单周毫无疑问是外国领事馆在中国举办过最盛大的活动，叱咤北京饮食界的餐厅将会提供别具英国特色的试菜食谱，务求所有人士都能品尝到英国风味，活动为期一周。
由十一月二日(星期一)至十一月八日(星期日)，经过精心挑选的一流食府和厨师届时会提供一连串围绕英国食材及食谱度身订造的菜单，厨师将利用英国肉类及其他高品质食材炮制出创意混合菜式，展现英国食材的多样性和传统英国食谱的风味。
GREAT 很高兴宣布以下参与活动的餐厅名单：
Bistrot B
Feast
Jing Yaa Tang
Johnnie Walker House
Mosto
Stuff’d
TRB Bites
The Village Café
The Vineyard Café (Wudaoying branch)
北京最好的厨师和餐厅烹调上等英国食材，引领客人踏入美食天堂。优质英国食材包括肉汁丰富的散养英国猪肉、新鲜苏格兰三文鱼及柔滑的诺丁汉郡蓝斯提尔顿芝士。欲免向隅，所有北京美食爱好者应尽早预订座位。
GREAT 同时将会举行多个面向公众的特别活动，包括：
I. 十一月五日(星期四)我们将会联同太古酒店的行政总厨Rob Cunningham先生为大不列颠肉食俱乐部，用Feast的英国猪肉炮制出六道菜的试菜菜单。
II. 十一月六日(星期五)晚上我们的GREAT英国美酒大使Olly Smith先生将由英国远道而来，作为特邀调酒师，主持Opposite House内的Mesh酒吧。 Olly 是英国最出色及知名的餐饮专栏作家之一，当晚他将会使出浑身解数，在吧台后为客人调配各式英国特色酒精饮料。
密切关注英国大使馆的微信和微博，不要错过任何赢取上述活动的门票以及其他独家的活动!
英国菜单周是珍馐美食在GREAT英国大型推广活动的其中一部分，与AGA、Redfyre ovens及英国航空联合举办，目的是在中国展示英国的优质食品及饮品。英国驻华大使吴百纳（Barbara Woodward CMG OBE）表示：“珍馐美食在GREAT英国是英国有史以来最大型的食品及饮品活动。英国和中国同样拥有世界上最丰富和多样的饮食文化，有见于目前愈来愈多英国产品正在进入中国市场，我们认为这是个适当时机去让中国人品尝英国文化的特色和优点。我们特别期望英国菜单周，因为它能令北京人─包括我在内，尝到城内最出色的厨师如何烹煮上等的英国食材。”
