In support of Cathay Pacific’s recent launch of Betsy Beer, the world’s first hand-crafted bottled beer specially brewed to be enjoyed at 35,000 feet, Swire Hotels and Swire Restaurants are collaborating with Hong Kong’s home carrier to deliver exceptional offers along with this innovative product.
With the quality of inflight dining as the heart of the concept, Betsy Beer embodies Swire Hotels and Restaurants’ core values of quality taste and exceptional experiences. The first of its kind, this high altitude beer fuses science and traditional brewing methods. It perfectly blends a careful selection of Hong Kong and UK-sourced ingredients, such as “Dragon Eye” fruit and Fuggle, a revered hop and a mainstay of traditional British craft ales, to give the unique characteristic of the beverage with a pleasingly earthy and full-bodied flavor.
While cabin pressure and altitude affects passengers’ taste buds, Betsy Beer is crafted to taste great in the air and on the ground. It will be available at ground level in Hong Kong and Heathrow in the airline’s lounges as well as in selected Swire-owned restaurants, including Café Gray Deluxe, Sugar (Bar.Deck.Lounge), Mr & Mrs Fox, The Continental, Plat du Jour and Public, starting 1 March 2017 for a limited time, in addition to Cathay Pacific flights operating on routes to the UK.
With a collective goal of providing guests with unforgettable memories and to enhance the Betsy Beer experience, Swire Hotels and Swire Restaurants have joined hands with Cathay Pacific in launching an Instagram giveaway with luxurious prizes, including a pair of Business Class tickets to the UK (London Heathrow, London Gatwick or Manchester) by Cathay Pacific, a one night weekend stay in an Upper Suite with breakfast for two at The Upper House (valued at HK$25,000), a dinner for up to 12 guests at The Den (2/F) of Mr & Mrs Fox (valued at HK$10,000), a one night weekend stay in a Harbour View Room with breakfast and dinner for two in EAST, Hong Kong (valued at HK$5,261), and more dining offers from The Continental, Plat du Jour and Public Restaurant at One Island East.
For a chance to win one of the many amazing prizes, simply upload a photo with Betsy Beer to Instagram from now until 31 March 2017, captioning what you like most about the beer and hashtag #betsybeer as well as the venue accordingly (#CafeGrayDeluxe / #sugarhongkong / #mrmrsfoxhk / #thecontinentalhk / #platdujourhk / #publichongkong)*. Winners will be selected based on their creativity and result will be announced on 7 April 2017 via Cathay Pacific Instagram account.
For more information, visit cathaypacific.com/betsybeer
* Terms and conditions apply.
为配合国泰航空最新推出、全球首瓶专为35,000尺高空享用的樽装啤酒Betsy Beer的推广活动，太古酒店和太古餐厅将携手呈献多项特别礼遇，让顾客可尽情享受这创新的樽装啤酒及其独特滋味。
以优质空中餐膳为理念的Betsy Beer，体现了太古酒店和餐厅致力提供具品味及优越餐饮体验的核心价值。此全球首创专为高空享用而创制的啤酒，运用了科学及传统酿制技术，完美混合香港及英国精选的地道食材，如龙眼及英国手工啤酒的传统选材富格尔啤酒花等，为这手工啤酒带来独一无二的醇香滋味。
在飞行时，高空环境及机舱气压会对乘客味觉敏感度造成影响，而Betsy Beer则经过精心调配，在高空以至地面均能满足乘客味觉享受。除了在来回香港及英国(包括伦敦希斯路机场、伦敦盖特威克机场及曼彻斯特机场)的头等及商务客舱上供应外，Betsy Beer亦会在国泰位于香港国际机场及伦敦希斯路机场的贵宾室供应。另外，由3月1日起太古集团旗下的餐厅，包括Café Gray Deluxe、Sugar (Bar.Deck.Lounge)、Mr & Mrs Fox、The Continental、Plat du Jour及Public，亦将限时供应该啤酒 。
为了带给顾客更多难忘回忆及将Betsy Beer体验进一步升华，太古酒店及太古餐厅现与国泰航空合办Instagram比赛，并将送出多份精彩奖品，包括国泰航空商务客位来回英国机票两张(伦敦希斯路机场、伦敦盖特威克机场或曼彻斯特机场)、双人周末入住奕居套房一晚含早餐(价值港币25,000元)、于Mr & Mrs Fox 二楼私人包厢The Den享用12人晚餐 (价值港币10,000元)、双人周末入住香港东隅海景客房一晚含早餐及晚餐(价值港币5,261元)，还有由The Continental、Plat du Jour 及位于港岛东中心的Public送出的更多餐饮礼遇。
由即日起到2017年3月31日，将你与Betsy Beer的照片上载到Instagram，分享你喜欢Betsy Beer的原因，并标签#betsybeer及地点(#CafeGrayDeluxe / #sugarhongkong / #mrmrsfoxhk / #thecontinentalhk / #platdujourhk / #publichongkong)*，被选为最具创意的七位参赛者，将有机会获得以上提及的丰富奖品。结果将于2017年4月7日于国泰航空的Instagram公布。
更多有关Betsy Beer的信息，可浏览cathaypacific.com/betsybeer。
* 受条款与细则规限。
