The riders have crossed the finishing line of the final stage of 2016 Le Tour de France, signaling an end to the annual race. Amaury Sport Organisation, the organizer of Le Tour de France, and ACTIVATION GROUP announce an exclusive strategic partnership to bring Le Tour de France Official Events to China in November 2016 by hosting the first-ever Le Tour de France Critérium in the country.
“The world’s greatest cycling race, Le Tour de France, is an annual multi-stage bicycle race with more than 100 years of history and experience that causes a combination of astonishment and admiration,” says Le Tour de France Director Christian Prudhomme. The world-famous Tour de France is coming to China, where two official Le Tour de France branded events will take place: Le Tour de France Critérium and L’Etape by Le Tour de France. Sports and cycling fans will be immersed in a great atmosphere of sports excellence and professionalism in the image of Le Tour de France. Le Tour de France Critérium will welcome top riders from the Tour as well as other stars from the international peloton. L’Etape by Le Tour de France is destined to become the main large-scale cycling event at the regional level, promoting a national campaign to foster fitness for health. We hope that cycling lovers have an amazing time and go away with millions of stunning memories.
“We are very excited about Le Tour de France Branded Events in China. The bicycle plays an important role in our lives. This simple two-wheeled vehicle has been a reliable means of transport for decades. Nowadays, the bicycle industry is enjoying an unprecedented boom in China, while cycling is particularly popular among the young generation, not only as a means of transport but rather as a lifestyle choice. We are confident that the Tour de France official Events in China will provide exciting racing and offer a wide range of opportunities for the public to see both professional and amateur riders close to where they live”, says Kathy Zhou, General Manager of ACTIVATION SPORTS.
