The Music Run™ by AIA, the ultimate 5K running and music festival, brought the beat to the Shenzhen Universiade Sports Centre on 22 May, which proved to be a huge success.
At The Music Run™ by AIA, Music Runners™ ran, danced and partied their way through the world’s loudest 5K running course - a soundtrack of five unique and interactive 1KM Music Zones (Rock, Pop, Old School, Hip Hop and Dance) with over 120 concert quality speakers pumping out tunes every step of the way.
The run ended with the ultimate after-run music festival, which includes world class DJs, live bands, dancers, laser lights, LED screens, chill out zones, sponsor giveaways and more.
Shenzhen, along with Shanghai, is one of over 40 cities worldwide to experience The Music Run™, one of the fastest growing fun running events in the world. The Music Run™ by AIA debuted in China for the first time in the city of Shanghai last October to over 7,000 participants.
Unlike other marathons and themed running events, The Music Run™ has no time clock which means anyone of any fitness level and age can join in the fun and complete the run at his or her own pace.
Weibing Cai, GM of AIA Shenzhen said “Shenzhen is a city full of energy. AIA is introducing a fun, social, interactive and engaging fitness concept activity to Shenzhen that fits perfectly with the spirit of this city. We always focus very deeply on contributing to the well-being of people is a tangible demonstration of our commitment to helping people live longer, healthier lives. This demonstrates our promise as The Real Life Company that brings together wellness and fun in this unique running experience that rewards you in more ways than one! “
The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014. The event has already been experienced by more than 100,000 participants across 12 events and nine countries from Singapore to Hamburg. With an established following in Asia, 2016 will see further global expansion with events planned across Europe, Africa and the Middle East and to over 20 cities across the USA.
The Music Run™ by AIA 友邦保险 enjoys sponsorship support from AIA 友邦保险 (presenting sponsor), and other sponsor and partner official airline Air Asia.
Event is also supported by various media partners, including TV Shenzhen Media Group Public Welfare Foundation; radio channel U Radio FM 105.7; traditional media Yoho!, Delta Bridges, Y-magazine, Color and Shenzhen Metro Daily; live streaming website Youku, Tudou, iqiyi & PPS; new media Momo.
The upcoming one will be organized in Shanghai on 24th October, which will definitely be a cannot-missed event heating up the whole city in the autumn.
For more information, please go clicking here: http://www.themusicrun.com
全新互动性跑步体验活动The Music Run™ 爱乐跑，继去年由久负盛名的亚洲保障专家AIA友邦保险首次引入中国上海后，在2016年5月，再次登陆深圳！全程五公里的爱乐跑不限时间，参与者无需经过严格体能训练，仅需一份对音乐的热爱，对健康生活的热忱，即可打破年龄、性别、体能限制，轻松自然爱上跑步。
The Music Run™ 爱乐跑已在亚洲掀起一场音乐路跑的旋风，过去两年它先后登陆于新加坡、吉隆坡、雅加达、曼谷、仰光和上海等地。中国第二站活动于2016年5月22日登陆深圳市龙岗大运中心，12,000人到场参加。作为健康生活的引导者，友邦中国呈现赞助爱乐跑深圳站活动。
The Music Run™ 爱乐跑是一个充满创新与音乐互动的五公里短程趣味路跑。每一公里即是一个音乐主题，有摇滚、流行、复古、嘻哈与舞曲五大主题。现场将被超过100支的专业演唱会规格喇叭环绕，让每位参与者感受脚下踏出的每一步，被音乐包围着，踏进心底，振奋每一个细胞、感官，带给每一位参加的跑者最独一无二的跑步体验。
此次The Music Run™ 爱乐跑音乐选择的权利完全交给跑者。爱乐跑让跑者化身为DJ，投票选出现场播放的音乐。所有的成功报名的跑者都可以登陆官网为他们喜欢的音乐投票，各大音乐主题中票数最高的五首歌将会在现场播放。
不同于其他马拉松和主题跑步活动，这五公里完全不限时间，完全不需要严格的路跑训练，透过音乐振奋精神，不限年龄、不限体能，每个人都能自然喜欢上跑步。
The Music Run™亚洲主办方Exceed Sports & Entertainment执行总裁Martin Capstick相信对于年轻一代来说，爱乐跑这种音乐与跑步的结合是最具吸引力的。 “凭借着The Music Run™在亚洲其他城市的巨大成功，我们很荣幸能将爱乐跑再次落地中国。”他补充道，“全球首次结合音乐派对与路跑的主题，我们保证每一公里都带给跑者最独特的经验。我们凭借爱乐跑这一全新路跑平台，让Music Runners™爱乐跑者能自主选择跑步时想听的音乐。”
友邦保险深圳分公司总经理蔡伟兵先生表示：“深圳是一座充满活动的城市，我们很荣幸能把这一项充满趣味的、互动的以及倡导健康生活理念的活动引入深圳，这也是深圳这座城市精神的写照。The Music Run™ 爱乐跑不仅鼓励大家奔跑，而且将大家喜爱的音乐元素融入其中，以更立体丰富的形式展现‘健康生活’的理念，这与友邦保险‘真生活，真伙伴’的品牌主张不谋而合。我们真诚希望通过这次活动能把所有热爱运动、寻求健康生活方式的朋友聚集一起，共同感受‘真生活’带来的非凡魅力。”
爱乐跑正式开跑前，由英文主持人JESSE和客串中文主持人MC皮司令拉开了预热派对的序幕，本土beatboxer-Cubeat的劲爆演出将预热派对带入了一个小高潮。下午4点30在主舞台由中国首支养成式女子组合1931人气成员李玲、向俞星、曾艺、范薇、王筱月、马剑越、严文竹、林小梦和何杰玲，用一首《蜕变之光》作为开场曲目，她们为现场的爱乐跑者们带来了活力四射的精彩表演。紧接着Zumba China的专业体能教练教授跑者如何正确有效的伸展身体，达到跑步最佳状态。下午5点，在友邦保险有限公司深圳分公司总经理蔡伟兵先生的挥旗致意下，第一批爱乐跑者踩着音乐跑过“摇滚区”。在长达5公里的音乐环绕中，每位爱乐跑者尽情参与到赞助商在每公里音乐区设置的丰富多彩的互动活动中，更有1931人气成员李玲、向俞星和曾艺陪跑。所有跑完全程的爱乐跑者都会在终点获得The Music Run™ 爱乐跑by AIA 友邦保险的特制奖章。
五公里音乐不停歇路跑之后，所有爱乐跑者进入由The Music Run™全球金牌主持CuBeat和 MC 皮司令呈现的终极音乐派对！ 全场被来自澳大利亚的DJ Sam Withers&Jesse用他们最拿手的混合节奏将现场气氛推至最高潮。
The Music Run™ 爱乐跑by AIA 友邦保险由AIA 友邦保险特约赞助，其他赞助合作伙伴有亚洲航空和维动力，以及网易云音乐作为音乐合作伙伴。
本次爱乐跑得到了众多媒体合作伙伴的特别支持，包括独家电视合作深圳娱乐生活频道和深圳广电公益基金会；特约电台U Radio优悦广播；特约英文媒体《Delta Bridges》；平面媒体合作伙伴《YOHO!潮流志》、《可乐周刊》、《深圳都市报》和《新月》；特约新媒体陌陌；特约视频网站优酷、土豆；战略合作视频网站爱奇艺。
详情请见：
活动官方网站：www.themusicrun.com.cn
官方微博：@themusicrun爱乐跑
官方微信：@ themusicrun爱乐跑
