On Dec. 9th, the four days’ “ Connecting +∞, Plateno Group’s 2016 Brand Collection Show ” opens in Pazhou Poly World Trading Expo, Guangzhou, which all together includes 18 distinctive brands’ booths. As an international middle-scale business hotel brand collaborated by Hilton Worldwide and Plateno Group, Hampton by Hilton has a terrific performance on the show and is the focus of attention of all the invited guests in the field of hotel and fashion, as well as some investors and medias. More importantly, this is Hampton by Hilton’s first show in South China after the exhibition of Shanghai Hospitality Design & Engineering Expo in April, 2015.
Simple and bright, colorful and warm, Hampton by Hilton’s booth integrates the concept of Hotel’s HUB, and creates a comfortable and relaxing atmosphere like friends gathering.
What attract guests’ attention most are the four brand cartoon figures, standing for “Friendly, Authentic, Caring, Thoughtful” respectively. Together with the new and unique design of bar-style reception that differs from traditional one, Hampton’s booth attracts an endless stream of visitors, making the special freshly baked pizza and fresh fruit juice over-demand. In addition, the thick and elegant dining table, comfortable seats and modern bookshelves create a perfect communication and recreation area.
In Hampton’s booth, the flexible space arrangements of guestroom is also exhibited. The design fully takes into consideration the needs of business elites and family with kids, creating a flexible space with a desk, a ergonomic chair and a sofa bed. Guests can easily change the space arrangement as they wish and receive an unexpected pleasant experience.
During the four-day exhibition, Hampton’s booth has a constant stream of professionals, investors and public visitors. There are even some investors showing great interest to cooperate with Hampton and further ask about the detailed information of the brand and product etc.
“The brand has a rather competitive background, Hilton Worldwide and Plateno Group. Hilton Worldwide is one of the world’s largest hotel groups and Plateno Group is China’s well-known hotel group with over 80 million members in Plateno Club. Through the cooperation of this two groups, Hampton already has an extraordinary brand awareness, mature operation management mode and over 100 million potential guests or club members...All these advantages make me convinced that in the future, Hampton will be everywhere in China, as it is in the U.S..” An investor shared his thoughts with journalist.
Since the brand launching ceremony in Oct., 2014, the development of Hampton expands very quickly, 13 deals have been signed through Q3 2015. Starting from the fourth quarter of 2016, Hampton by Hilton hotels will open in China one after another and by the end of 2016, the number of China’s opened Hampton by Hilton hotels will be over 10. At the same time, properties in first-tier cities and popular tourist cities like Shanghai, Shenzhen and Qingdao are in inspection stage and are likely to be signed in the near future. Talking about Hampton by Hilton China’s long-term development plan, the President of Hampton by Hilton China Ms. Wang Wei said, “ Considering China’s stable economic development situation, it is a trend to invest middle-scale hotels with a higher profit margin. Hampton by Hilton, as a world’s well-known hotel brand with mature operation management mode, will surely create great value that exceed the expectation of investors and consumers.”
