This Christmas, LANDMARK is the home of 80 Santa Paws teddy bear helpers and their awe-inspiring wishing machine, making LANDMARK visitors’ festive wishes come true.
The Wishing Machine in LANDMARK ATRIUM is the focal point of this year’s Christmas installations at LANDMARK. The Wishing Machine also features a whimsical clock tower designed and built by German clock-making specialists PERROT. Every 30 minutes, the amazing installation will burst into life with a charming illuminated show, complete with seasonal music featuring adorable Santa Paws teddy bears with full choreography and synchronised movements.
The wish-making specialists comprise a team of 80 Santa Paws teddy bears, with over 100 life-like movements. The installation, complemented by over 10,000 program combinations, took an international construction team of 180 specialists to complete.
In addition to the main installation in LANDMARK ATRIUM, the Santa Paws’ presence will spread across LANDMARK’s 4 iconic buildings. In LANDMARK PRINCE’S, the hardworking Santa Paws will be found busily delivering Christmas gifts. While in LANDMARK CHATER, the Santa Paws’ antique ‘Lutzmann Pfeil 1’ car, the second-oldest car in the world, is on display. It is used by the Santa Paws to deliver good wishes. When the little helpers get tired from all their wish-granting, they go to their cosy home in LANDMARK ALEXANDRA to take a rest. These adorable characters will bring a sense of narrative charm to all visitors.
In keeping with the Christmas spirit of giving, LANDMARK is supporting the children of Make-A-Wish® Hong Kong in 3 different ways. Visitors can fill in a LANDMARK Christmas wish token and insert it into the wishing machine at LANDMARK ATRIUM. For every token received, LANDMARK will make a HK$20 donation to the charity. The books “Santa Paws and The Wishing Machine” (HK$100) are also for sale, with all proceeds going to the charity.
LANDMARK will make another donation to Make-A-Wish® Hong Kong when visitors create their own 3D animated Santa Paws video using the specially designed “LANDMARK Santa Paws” augmented reality app. Visitors can collect a Santa Paws card at LANDMARK, or download it from http://christmas.landmark.hk/app/. Users can colour their Santa Paws to create a personalised 3D animated Santa Paws video, then share their unique creation with friends on social media. For each coloured Santa Paws uploaded to LANDMARK’s website at http://christmas.landmark.hk or Instagram with #LANDMARKHK, LANDMARK will donate HK$20 towards the wishes of three children of Make-A-Wish® Hong Kong.
As part of the Christmas campaign, LANDMARK has created a special animation which tells the story of how Santa Claus’ team of teddy bears, the Santa Paws come to life and through the wishing machine, grant the wishes of all good little boys and girls from all over the world. Look out for the film which is being shown on screens around LANDMARK, on YouTube (https://www.youtube.com/user/LandmarkHK), LANDMARK Christmas website and social media platforms.
置地广场于这个圣诞化身成80只圣诞小熊的家，它们携同壮观华丽的许愿装置远道而来，为置地广场的顾客实现梦想。
匠心独运的许愿装置是置地广场这个圣诞的焦点所在。圣诞许愿装置上的钟楼由德国钟楼制造公司 PERROT 精心设计和建造。每隔30分钟，整个圣诞装置便会配合精彩的灯光装置和节日音乐的表演充满生气地活跃起来，可爱的圣诞小熊也会随着音乐充满生气地活动或翩翩起舞。
这个为顾客实现梦想的团队由80只圣诞小熊组成，它们拥有超过100个生动活泼的动作。至于匠心独运的装置则由180名来自世界各地的专家建设而成，以超过10,000个程序组合为装置赋予生命。
除了位于置地广场中庭的主装置外，圣诞小熊的足迹还会遍及置地广场4座地标建筑，勤奋地将圣诞礼物送到每一位小朋友手中。圣诞小熊专用的古典 Lutzmann Pfeil 1汽车将现身于置地遮打，这辆全球第二古老的古典车接载圣诞小熊为大家实现梦想。当圣诞小熊忙得筋疲力竭时，便会回到置地历山，在舒适的家中好好休息。这些可爱的圣诞小熊将会通过种种窝心的情节，让顾客感受到圣诞佳节的欢乐气氛。
为了承传圣诞的分享真谛，置地广场以三种不同方式支持本地慈善团体“愿望成真基金”。顾客可以填写置地广场圣诞愿望币，然后投进置地广场中庭的圣诞许愿装置。置地广场每收到1个已填写的圣诞愿望币，便会向“愿望成真基金”捐出港币20元整。此外，置地广场更会义卖每本售价为港币100元整的《Santa Paws and The Wishing Machine》故事书，所得款项将全数捐予“愿望成真基金”。
另一方面，顾客每次利用特别设计的“LANDMARK Santa Paws”扩增实境(Augmented Reality)应用程序制作自己的3D动画，置地广场也会捐款给“愿望成真基金”。顾客可于置地广场获取圣诞小熊卡，或者从 http://christmas.landmark.hk/app/下载。顾客可以为其圣诞小熊填色，创作个性化的3D圣诞小熊动画影片，然后通过社交媒体与亲朋好友分享。顾客于置地广场网站 ( http://christmas.landmark.hk ) 或 Instagram 标签#LANDMARKHK 上传每只已上色的圣诞小熊，置地广场便会向“愿望成真基金”捐出港币20元整，为三位小朋友实现梦想。
为配合圣诞佳节，置地广场还制作了一套别开生面的动画短片，讲述圣诞小熊团队如何被赋予生命，并以许愿装置为世界各地所有乖巧小男孩和小女孩实现愿望的故事。这套动画短片将会于遍布置地广场的屏幕上播放，及上传至YouTube ( https://www.youtube.com/user/LandmarkHK )、置地广场圣诞网站和社交媒体平台上供观赏。
